Demand Generation Manager

Want to deliver tech with purpose, with people who care?

Use your marketing skills to help keep children safe online.

Who we are:

Headquartered in Perth, Australia, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose-driven business with a mission to keep every child safe and thriving in their digital life. We operate under the ‘Linewize’ brand in North America and Asia Pacific, under the ‘Smoothwall’ brand in the UK, and under the ‘Qoria’ brand in EMEA. Our solutions are utilised by schools, school districts and their parental communities to protect children from seeing harmful content online, to identify children at risk based on their digital behaviours and to ensure teachers maintain focus and safe learning in the digital classroom. 27k schools and 6 million parents depend on our solutions to keep 23 million children safe in 180 countries around the world.

What's the opportunity:

The Demand Generation Manager will scale demand generation by managing initiatives that will drive brand awareness, engagement, and convert qualified pipeline. This person will help reach business objectives through multi-channel and fully integrated marketing campaigns that cultivate demand in a competitive market.

Here's how you'll do it:

• Optimize, scale, and implement our demand generation strategy to create a robust marketing/sales pipeline.

• Combine analytical thinking with storytelling to identify and engage the right leads, rather than simply flooding the top of the funnel.

• Work closely with the Content Marketing Manager to support growth and manage the funnel for awareness, engagement, and transaction.

  • Partner nurturing and hosting webinars

  • Implement email marketing campaigns

  • Support marketing and sales collateral

• Investigate and test new demand generation tactics, technology, and processes to drive greater effectiveness and efficiency.

• Develop a deep understanding of our internal and external customers, products, target audience, and the customer’s journey.

• Measure, analyze, and report campaign performance and provide reports on performance on a regular cadence.

• Liaise with content syndication vendors, software listings, and digital agencies to optimize paid media opportunities and paid digital presence.

• Manage Hubspot marketing automation infrastructure to best enable campaigns and optimize marketing>sales handoff.

• Any other duties required for generation of demand within our chosen markets.

What you will bring:

• Bachelor's degree in Marketing, Business Administration, Communications, or related.

• Minimum of 4 years of B2B digital marketing and demand generation work experience, especially with content marketing.

• Strong proficiency with marketing/sales automation platforms like HubSpot, Marketo, Pardot, etc. (strong preference for HubSpot experience).

• Strong problem-solving and critical-thinking skills. Ability to analyze data, synthesize results, extract insight, develop recommendations, and present findings to senior management.

• Experience in SaaS or EdTech preferred.

To be successful in this role you must:

• Be open-minded and adaptable in responding to new challenges and opportunities.

• Have a can-do attitude, a deep sense of ownership and an unflinching desire to see a task through to finish.

• Have excellent interpersonal skills, writing skills, and the ability to work effectively with people at all levels.

• Previous experience working with sales teams.

• Natural curiosity and hunger to learn and grow.

• Proven ability to manage multiple projects and priorities in a fast-paced, dynamic environment.

• Excellent interpersonal skills, writing skills, and the ability to work effectively with people at all levels.

• Insatiable curiosity about how our product impacts our customer base and makes a social impact on communities.

Why choose Linewize by Qoria: