Marketing Specialist: B2B Demand Generation

Want to deliver tech with purpose, with people who care?

Use your marketing skills to help keep children safe online.

Who we are?
Headquartered in Perth, Australia, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose driven business, operating under the ‘Linewize’ brand in North America and Asia Pacific, under the ‘Smoothwall’ brand in the UK, and under the ‘Qoria’ brand in EMEA. Our solutions are utilized by schools, school districts and their parental communities to protect children from seeing harmful content online, to identify children at risk based on their digital behaviors and to ensure teachers maintain focus and safe learning in the digital classroom. 27k schools and 6 million parents depend on our solutions to keep 23 million children safe in 100+ countries around the world.

What's the opportunity ?

We're seeking a B2B Demand Generation Marketing Specialist to help us attract international schools in EMEA and LATAM. This role involves developing and implementing a marketing / pipe creation strategy that tells a compelling story,  and engages our audience from desire through to quantifiable action. The ideal candidate will be bilingual in Spanish. You'll be part of a global marketing team and report to the EVP Global Marketing but will work closely with the VP Sales (Europe) in Barcelona.

Key responsibilities:

• Pipe Creation: Optimize, scale, activate, and implement a demand generation strategy to create a robust marketing/sales pipeline in our target regions. 

• Narrative Strategy and Thought Leadership: Craft and refine a narrative strategy to guide our marketing efforts, ensuring we connect on an emotional level with school senior leadership, IT and wellbeing teams..

• Content Creation and Management: Create and manage high-quality content, including webinars, social media posts, blog articles, and email campaigns, tailored to engage users at different stages of their buying cycle. Leverage relevant content from our other regions.

• Sales Enablement: Provide direction to Sales Development Representatives to ensure consistent messaging and effective follow-up on MQLs generated, as well as support direct prospecting efforts. Provide impactful sales enablement tools to facilitate successful sales conversations with prospects.

• Partner Marketing: Collaborate with Partners to run co-branded campaigns, event participation, webinars and other initiatives to support marketing/demand generation. 

• Performance Analysis: Analyze and report on marketing effectiveness, at every stage of the sales funnel, using data to make informed adjustments.

• Collaboration: Work closely with our in-house creative design and video production team to ensure high quality, on brand outputs and to align operations to our global marketing standards and frameworks.

Qualifications:

• Strong writing skills.

• At least 3 years experience in creative and automated demand generation marketing.

• Strong understanding of digital marketing channels and tools.

• Excellent communication skills in Spanish and English.

• Ability to analyze data and derive actionable insights.

• Creative and strategic thinking.
  Acute attention to quality and detail.

• Self-motivated and team-oriented.

Why Qoria?

• Impactful Work: Contribute to a mission that supports the safety and wellbeing of children globally.

• Innovative Environment: Be part of a forward-thinking company that values creativity and innovation.

• Professional Growth: Opportunities for continuous learning and career advancement.

What can we offer you?

Great question! Here are a few reasons...

• Great culture - friendly and emphasizes both teamwork and fun

• Our company is home to over 18 nationalities

• Flexible working hours - and there are possibilities to work from home

• Interesting challenges in a fast-growing technology company for you to grind your skills

• Competitive salary range

• Private Health Insurance

• In-house training and team building events

• A modern and fully equipped office headquarters in Barcelona city center

• Daily fruit and beverages supply

• 23 days of holidays per year. Half day off on your b'day

• Flexible Benefits

• Team Building Events